The question

Advisory

We know where drivers want to park. How do we reliably sign the people who control the spaces?

Founder · parking marketplace, Lebanon

0 to 12 spots in 4 months

A Lebanese parking marketplace had demand mapped but no committed parking spaces. Focusing on repeat parkers, dropping a paid channel that was not working, training the existing promoter and signing only with whoever controls the spot took it from zero to 12 committed spots in four months.

Context

A parking marketplace in Lebanon: drivers book a spot before they arrive, and owners rent out spaces they are not using. In June 2026, demand was mapped by zone, but not a single spot was committed. A parking app with drivers and nowhere to park disappoints everyone who opens it.

What we did

  1. Chose who to serve first: regular parkers over occasional ones, narrowed to employees and students, because repeat users make a space owner's decision easy.
  2. Followed the channel that worked. One free social media post brought the first two lots while three paid promoters signed nothing, so paid promotion stopped and a sales process came first: a target list, an onboarding deck, a CRM and commission tied to results.
  3. Trained the existing promoter instead of hiring new ones. He came back from his first solo week with four qualified leads.
  4. Set a signing rule after a deal made without the owner's approval fell through: sign only with whoever controls the spot. Residential owners proved the safer model.
  5. Mapped where supply comes from next: facilities management companies, which open many buildings through one contact, and real estate agents, who know which spaces are vacant.

What changed

Committed spots
Before: None, in June
After: 12 by the end of September, near universities in Beirut
Promotion
Before: Three paid promoters, no signings
After: One trained promoter, four qualified leads in his first solo week
Promoter pay
Before: Not tied to results
After: A fixed fuel allowance plus a fee per signature

One residential owner renewed for three months. Marketing now runs against set targets, and one post reached 25,000 to 30,000 views.

Lessons

  1. In a two-sided marketplace, fix the scarce side first. Demand without supply disappoints everyone.
  2. Stop paying for a channel that has not earned it, and build the sales process before hiring more people.
  3. Sign only with whoever actually controls the asset, or the deal can disappear overnight.
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