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The dairy and cheese producers' guide: from brand to return

14 working frameworks, one page each: costs, cash, accountability, working as a group, and selling to cities.

Christophe El-Khoury · Written for dairy and cheese producers in North Lebanon, and useful to any small producer or producer association.

CountOrganizeSell

The order matters: you can't organize without numbers, and you can't sell well without organization.

  • Each page is one framework: a question, a method, and a written result you walk away with.
  • Start with one product, and with framework 1.
  • The daily notebook spreadsheet goes with frameworks 1, 3 and 4.
  • The appendix has ready AI prompts you can copy as they are.

Were you at the Tripoli session?

This is the guide for Session 17, 27 October 2026, part of a program by the World Intellectual Property Organization (WIPO) and the Chamber of Commerce, Industry and Agriculture of Tripoli and North Lebanon. Download the daily notebook and start with framework 1.

Found this somewhere else?

It's for you too. Each framework is its own page with its own link: use it and share it, with credit. Start with the question that matters to you below.

Get the tools

XLSXThe daily notebookExcel · you write on one sheet; the rest calculates itselfPDFThe full working guide14 frameworks on 14 pages, to print or share on WhatsApp

Start with one product, and with framework 1.

The frameworks

Count

1The cost mapWhat does a kilo really cost us?2The price formulaWhat should we sell at?3The cash cycleWhy do we profit on paper but never find the money?4The five numbersWhere are we this week?5From waste to valueWhat do we throw away, and how does it become income?

Organize

6The joining decisionShould we join the association, and what does it mean?7The sharing ruleWhen we sell together, who gets what?8The five rolesWho does what?9Rules that protect the groupWhat do we do about a conflict of interest, a broken rule, or a disagreement?

Sell

10The integrity checkShould we take this order?11The sales ladderHow do we reach city families?12The phone and the human touchHow do we answer faster without losing trust?

Then

13Talking to AIHow do we get a useful answer out of it?14The 90-day planWhere do we start, and in what order?
Appendix: ready AI promptsNine prompts you can copy as they are

Who wrote it

Christophe El-Khoury, advisor to investors, executives and NGOs on technology and business, and university instructor.

Using it

Free. Use it in your association, business or training, and share it with credit and a link to the page.

Last updated

24 October 2026. I update the frameworks when numbers or rules change.

If the Chamber, WIPO or the association would like a follow-up session to review the numbers together, I'd be glad to.

If not, this guide gives you what you need to get started, and AI can take you further if you learn to talk to it well.

Christophe El-Khoury · christopheek.com · WhatsApp +961 3 183 500 · LinkedIn: christopheek

Start with framework 1All talks and sessions