Organize · Framework 6 of 14 · 3 min read
The joining decision
Should we join the association, and what does it mean?
بالعربيةهل تنضمّون إلى جمعية منتجين لها علامة جماعية؟ ما تعطيكم، وما تطلب منكم، وثلاثة أسئلة للقرار.
When to use it
Before joining. And once a year if you are already a member.
The framework
| What the association gives you | What you commit to |
|---|---|
| The right to use the collective mark | Following the mark's rules of use |
| Shared services at cost: buying, transport, lab tests | Quality rules and inspection |
| Sales channels you can't reach alone | Taking part in meetings and decisions |
| Customer trust in one mark | An agreed fee or contribution |
Three facts before deciding:
- The collective mark does not force you to sell together. Each member sells and gets paid on their own, unless you decide to sell together, product by product and channel by channel.
- Whether you can sell under your own name and the mark together is set by the rules of use.
- Only members can use the collective mark.
Three questions for the decision:
- What can't we reach on our own: a sales channel, better buying prices, or lab tests?
- Can we meet the quality rules every month?
- Do we accept open books, and taking part in decisions?
Membership requestQuality checkSigning the rules of useFee
What you walk away with
A written decision: we join or we don't, and why. If you join: the first shared service you need.
For the independent producer
You stay free in what you sell and earn, without the collective mark. Joining later remains possible.