Sell · Framework 12 of 14 · 3 min read
The phone and the human touch
How do we answer faster without losing trust?
بالعربيةاعرفوا زبونكم، وجهّزوا واتساب للأعمال، ودعوا الذكاء الاصطناعي يكتب المسودة والإنسان يرسل.
When to use it
When setting up WhatsApp Business, and with every new kind of customer.
The framework
Know your customer first:
| A customer in a village near Tripoli | An employee in Beirut working 12-hour days |
|---|---|
| Wants a relationship and a chat | Wants speed and clarity |
| Trusts the person | Trusts on-time delivery and steady quality |
| Flexible on timing | Wants a set delivery time and easy payment |
WhatsApp Business, five things:
- The profile: name, area, opening hours.
- The catalog: a clear photo, the weight, the price.
- Three quick replies: prices, order confirmation, away.
- A greeting message and an away message.
- Customer labels: new, regular, shop, waiting for payment.
The machine drafts, a person sends:
- AI writes the draft, does the math, and sorts things out.
- The last reply comes from you, in your name and your voice.
- If it sounds like a machine and not like you, don't send it.
Speak the customer's language: solve their problem; don't sell them your dreams.
What you walk away with
WhatsApp Business set up, with a priced catalog and three ready replies in your own words.
Tools